Case Studies
Situation
Attempting to reach the African communities in the United States has always proved to be a difficult task. Africans do not live close or establish businesses within close proximity of each other, rather they tend to blend in with the main stream population. However, the majority of African Immigrants is very religious and attends church services on a regular basis.
Objective
Strategies
Results
Situation
Objective
Strategies
- A branded Filipino Folk Dance group representing Western Union performing at WU booth and instructed customers how to do their folk dance
- DJs interviewed and engaged customers about their Million dollar dreams
- Utilize the Million Dollar Promo to encourage customers sending money more frequently
Results
Objectives
Challenges
Strategies
Results
Objectives
Challenges
Strategies
Results
Situation
Bright Smiles, Bright Futures programs from Colgate Palmolive are planned for the summer of 1991. The goal of this campaign is to reach 100 million children with oral health education and screenings by 2010.